A New Approach to Health

We’re pioneering innovative ways to improve the health of millions.

A New Approach to Health

We’re pioneering innovative ways to improve the health of millions.

Our mission

We want to help everyone live better for longer. We aim to empower people with the digital tools they need to take control of their health.

Improving healthcare quality, outcomes, and value.

Our approach:


We leverage technology to increase access to evidence-based treatments


Our products employ world-class design, utilizing best principles to drive positive behavior change and health outcomes.


Everything we make is scientifically-backed, grounded in evidence and outcomes-driven.

People First

Above all, we care about the people we aim to empower, and design our products around their needs.

Founding team

Arfa Rehman
CEO & Co-founder
Arfa is a Rhodes Scholar from Oxford where she completed a double Master’s with Distinction. She has experience in product design, research, and healthcare communications, and a track record of designing award-winning digital health products. Arfa is driven to empower people with better health having lost a parent to a chronic illness at a young age. She is the recipient of an EIT Health Innovation Award and was named one of the top female entrepreneurs in the UK by the Mayor of London and UKBAA.
Scott Gorman
CTO & Co-founder
Scott is an award-winning developer with experience leading product development across diverse technology stacks. He previously founded a successful ed-tech company based in China and continues to serve on the boards of two health non-profits he helped establish, Thero and Empowerment Health. Scott is also an Army veteran and has an MBA from Oxford, a JD from Berkeley Law, and a BA from Yale.

We're transforming the future of aging

Get in touch if you'd like to work with us.