By 2020, people over 65 will have outnumbered children under 5
"The Crossing" is an unprecedented demographic shift in human history. Now more than ever, there is a need to redefine how we think about aging.
An opportunity to redefine aging and longevity
Our mission is to empower people in later life with better health, wellness, and care
Seniors shouldn't be an afterthought when it comes to innovation. At Virtue we develop tailored innovations to help people lead longer, healthier, and happier lives.
Virtue was born at the University of Oxford, where we began the journey towards transforming how our society approaches aging and longevity. Inspired to tackle issues that affected seniors in our own families, we believed innovation needed to be a lot more inclusive of people in later life.
For too long, older adults have been an afterthought when it comes to innovation. We believe The Crossing is an opportunity to change that. It’s a chance to build a better world for our seniors, and a better life for our future selves.
Meet the founders
CEO & Co-founder
Arfa is a Rhodes Scholar from Oxford where she completed a double Master’s in Sociology and an MBA with Distinction. She is an award-winning designer and has had a career dedicated to social innovation, combining her experience in research, policy, and product design to serve impactful organizations around the world. In 2018, she was one of the nominees of the Women of the Future awards which recognize the most talented women in the UK.
CTO & Co-founder
Scott is an award-winning developer and previously founded an ed-tech company based in China. He has also helped found and continues to serve on the board of directors of two health non-profits, Thero and Empowerment Health. Scott has an Oxford MBA, a JD from Berkeley Law, and a BA from Yale. He has also served as an officer in the US military.